LOOPS: Product Literature Publishing Done Right
DON’T FENCE IN GREAT PRODUCT LITERATURE
If you create and distribute great products, you probably have great product literature as well: manuals, quick guides and spec sheets that you make available as downloadable PDFs.
And that could be a problem.
76 %
of all users consult product manuals on their smartphones – which is not a great environment for page-sized, static PDFs.
Don’t lock in your product literature; don’t lock out your users.
We offer brands a smarter alternative: a publishing workflow for creating web manuals, quick guides, FAQs, spec sheets and other documents that easily adapt to all screen sizes – and of course, you, your business partners and your end users can still print on request.
Why PDFs don’t cut it
In PDFs, your great content is locked in at least two dimensions:
Product information (text and illustrations) is only available to users as fixed-size documents that can’t be easily read on mobile devices such as smartphones and tablets – and that’s where most content is consumed on these days.
Content is only available in the original language – usually English. PDFs cannot be easily translated into other languages by any users.
Things get even worse when you consider other “dimensions”, such as users with cognitive, physical, or sensory impairments. It’s very difficult to extract content from PDFs to make it more accessible for target groups with special needs.
And all these problems can multiply. Consider a user who would like to learn more about your products from an English quick guide or manual, but only has a smartphone, poor eyesight and limited understanding of English. The more barriers you can remove for him, the more likely he is to make a purchase (or have an enjoyable post-purchase experience).
HTML content is easy to translate (by human translators, high-quality machine translation or hybrid solutions). And because HTML is the lingua franca of the web, there are many technologies that will make web content accessible to users with disabilities. Put simply:
We can help you liberate your product literature, so it can be read by everyone, on all kinds of devices, in all relevant languages. And that’s a kind of freedom that makes sense.
For more information about our technology, single source publishing, translation options and other topics, please see our Frequently Asked Questions. And for a full list of features supported by our single source publishing workflow LOOPS (the Lightweight Object-Oriented Publishing System), see the Features page.
Would you like to discuss your project?
LOOPS is developed and marketed by 9to5 Media Services
↻ 2025-02-21